Flickr

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Flickr was one of the first social networks to allow for the storing and sharing of digital images and videos. In 2004, it was founded by Caterina Fake and Stewart Butterfield as a startup project based in Vancouver. Although it began as a chat room with photo sharing capabilities, it was quickly acquired by Yahoo in 2005 for around $25 million and began its evolution. At the time it became a Yahoo project, the site had about 1 million loyal users, but has experienced exponential user growth and site adaptation since then. In 2006, the site increased its upload limit to 150MB and in 2009, it allowed for HD videos. But Flickr’s greatest growth came about in 2013 when a major website redesign allowed for up to 1 terabyte of free storage (equivalent to 62.5 iPhones with 16GB worth of storage) and added several other features such as a scrolling home page, infinite scrolling, and a new photo layout. In 2015, Yahoo overhauled the site by adding a revamped Camera Roll, a new way to upload photos, and heavily updated the app.

Today, there are 92 million users, worldwide. But only 16 million of these users are active monthly users, and statistics indicate that this number is decreasing.

 

What is so cool about Flickr? It has a plethora of practical features – many of which are currently going unnoticed. 1 TB of free storage, image recognition, geo-tagging, and online photo editing – just to name a few. Check out this brief review by PC Magazine to get a bit more insight into Flickr’s features :: http://www.pcmag.com/article2/0,2817,2324482,00.asp

Considering all of these features, who uses Flickr? Not as many as Yahoo would hope. In fact, the website appeals to a rather niche demographic – people who are really interested in photography and people who are looking for a great way to store lots of photos for free [often times these categories overlap].

 

Even though there aren’t all that many people actively using the site, can it still be used to market brands?

It depends on the brand. Flickr has the potential to be used as a marketing tool, especially when it is in the hands of a prominent organization. A good example of this is the White House, because it is able to document a few of the day to day elements, portraying them in a creative, story-telling manner. It also helps to have a team dedicated to taking photos. Take a look at the type of content posted by the White House :: https://www.flickr.com/photos/whitehouse

Here is another example of when marketing is done correctly by Elon Musk and his team at SpaceX. This was the most popular picture of 2014 :: https://www.flickr.com/photos/spacex/16661753958/

It may be difficult, however, for small businesses to promote themselves on the website, considering the types of photos that receive the most attention on Flickr involve an incredible amount of creativity and technical skill. It also helps if your brand is already well known. And even with an incredible advantage like that, it may still be difficult to truly build a following on the site. Let’s examine Monterey Bay Aquarium’s profile, an already rather prominent organization known for its beautiful aquarium and incorporation of sea otters into its exhibits. On Facebook, it has nearly 600,000 followers, whereas on Flickr it doesn’t even reach 150. Check out an example of a surprisingly unsuccessful account :: https://www.flickr.com/photos/montereybayaquarium

 

In conclusion, Flickr is a site you may want to check out, but its ability to promote your brand is negotiable.

 

Discussion Questions:

  • Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
  • Do you think that having to set up a Yahoo account dissuades potential users?
  • What feature did you find the most appealing in the article by PC Magazine?
  • If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
  • If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
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Author: alexbernstine

Hi

42 thoughts on “Flickr”

  1. Have you ever used Flickr? [If yes, what for and how often? If no, why not?
    No, I have never used it..mostly because I have no idea what it is

    Do you think that having to set up a Yahoo account dissuades potential users?
    Possibly, because people don’t like doing little extra things like that, that take up extra time

    What feature did you find the most appealing in the article by PC Magazine?
    The stat page is the most interesting to me because you can keep up with how many times each of your photos is viewed and see what is most appealing to your audience.

    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    Take out the ads..

    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
    No, because it seems that not many people actually use it. I have never used it so I think a more popular site would be more beneficial to a small business rather than one many people don’t even know what is

    Like

  2. -No I have not. Honestly I didn’t really know much about it until now.
    -Maybe a little bit just because people don’t like to take the time to complete extra steps, but I think its a minor problem and shouldn’t be too detrimental.
    -You get to find out what interests your audience, and that’s really cool to me. It’s not really something you get to see laid out on other social media sites.
    -I would make it to where you could blog alongside your photos. I think this would give them more value.
    -No I wouldn’t because not many people use it today. I think I would use other sites that are more popular and have similar features.

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    1. I agree with you on getting to find out what interests your audience. It’s a really cool idea to think about. I wish Instagram did something similar to it.
      The idea of getting to blog along with your pictures is really interesting to think about!

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    2. Your comment about blogging is very clever. If Flickr introduced this aspect, then it could maybe rival some of the more popular social media platforms.

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  3. Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
    No I haven’t! I have just never really felt an urge to use it. I honestly didn’t really know what it was until reading this.

    Do you think that having to set up a Yahoo account dissuades potential users?
    Probably. It seems like a lot of work just to have a social media that holds a lot of your pictures and videos. Most people like something that is going to be easy. Just what’s your email and set up a password.

    What feature did you find the most appealing in the article by PC Magazine?
    The stats. I would love being able to see how many people have viewed my photo.

    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    Definitely the ads. I hate ads haha

    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
    No because it doesn’t seem like there are very many people that still use it. I feel like any advertising a small business would do on Flickr would go unnoticed and basically be a waste of time.

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    1. I agree about people being turned off of Flickr because it is so easy to upload your photos to social media sites like Facebook. Their easy to find, and others can see them on a platform that is widely used.

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    2. I agree, I’ve never even really had the urge to use this site! I had heard about it, but never was intrigued to use it for myself.

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    3. I agree that advertising on Flickr would probably go unnoticed. I wish that more people would use it, because that would make it a great advertising platform, but unfortunately there are other sites that people use more.

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  4. Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
    No, I have never used Flickr, but I probably should because I’m always in need of more storage.
    Do you think that having to set up a Yahoo account dissuades potential users?
    No. I have to set up accounts all of the time to use or purchase something, and I will do it easily.
    What feature did you find the most appealing in the article by PC Magazine?
    I think the Magic View is really neat. Being able to organize photos by their content is a really unique and interesting way to find photos easily.
    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    Ads are always annoying. I understand why some sites have to have them, but with their decrease in active users, they may not have very many offers for people wanting to advertise on their site.
    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
    No, I would not. Their followers have decreased tremendously, and the popularity of Flickr doesn’t seem like it will be increasing anytime soon.

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    1. It’s interesting that you wouldn’t mind setting up a Yahoo account in order to have a Flickr account, as most of the comments here say otherwise. More power to you!

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  5. I’ve never ever used Flickr! I just never knew much about it and never had friends or family that used it either. I think having to set up a Yahoo account probably does make people think it isn’t worth the effort. However, once you get passed that portion, it seems like Flickr is a helpful tool. The PC magazine article mentioned a large photo-sharing community. That seems cool! There are ton of people using the site simply to use pictures and see others. I think if I was in charge of the site, I would not have users make a yahoo account first. I don’t think I would use Flickr for a social media campaign because I don’t think it would reach a large audience.

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  6. Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
    No, I never really knew anyone who used it and didn’t know what it really was until reading this post.
    Do you think that having to set up a Yahoo account dissuades potential users?
    Maybe, but not for me. I already have a few e-mails on different platforms so chances are most people already have a yahoo account.
    What feature did you find the most appealing in the article by PC Magazine?
    I thought the Magic View was really cool.
    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    Probably just the fact that you have to have a yahoo account, because even if it doesn’t dissuade most people, I think it could restrict some (probably really lazy) people.
    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
    Probably not, I think the lack of users would make it a waste of time and effort for most businesses.

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    1. I agree Lauren, I really haven’t heard of Flickr, nor do I know much about it so I probably wouldn’t waste time trying to make a social media campaign on this platform.

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  7. Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
    No, because I never knew the entirety of it.
    Do you think that having to set up a Yahoo account dissuades potential users?
    Yes, just because personally I know it would dissuade me. I don’t want another account to worry about.
    What feature did you find the most appealing in the article by PC Magazine?
    Magic View
    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    Always the Ads!!!
    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
    Not personally. Yes it does have a large area of users, it would just not reach the numerous clients I would want to be able to reach in one swoop (facebook, twitter).

    Like

  8. Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
    -No, I guess I’ve just never had the desire to use it, and none of my friends use it.
    Do you think that having to set up a Yahoo account dissuades potential users?
    -Not necessarily. I don’t think that’s a big deal at all.
    What feature did you find the most appealing in the article by PC Magazine?
    -I really liked the Magic View.
    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    -I really despise ads, but I know they are somewhat necessary. Also, maybe make the site more user friendly, so that you don’t have to necessarily have a yahoo account to be a member of Flickr.
    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
    -I’m not sure, I would have to become more familiar with Flickr.

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      1. I would definitely use the sight if I didn’t have to make an account. I hate jumping through unnecessary hoops in order to access something I’m interested in.

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      2. That was my point in class: I have a Gmail and I’m now having to use two different email accounts for OBU and for SFA (since I’m going to grad school online this fall). I can only memorize so many passwords!

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  9. Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
    I’ve never actually used it, though I can remember briefly looking at it for a project in high school.

    Do you think that having to set up a Yahoo account dissuades potential users?
    Absolutely. The average internet user wants content as soon as they click that google link. Anything extra dissaudes the common internet user.

    What feature did you find the most appealing in the article by PC Magazine?
    I think how high-resolution Flickr’s pictures are compared to the rest is very cool. They just can’t be matched by their rivals.

    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    Make it simpler for the common user. Things like Twitter and Instagram are popular because they require zero effort. Something like that could work for Flickr

    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
    I honestly wouldn’t. I don’t think Flickr is popular enough withe average consumer to cause much of a rise in marketing by a campaign on their site.

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    1. When it comes to social media, zero effort is something you should strive for. All it should take is a swipe of the thumb to bring you new, interesting content.

      Like

  10. Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
    No I haven’t! It just wasn’t very appealing to me!
    Do you think that having to set up a Yahoo account dissuades potential users?
    Yes, because not everyone wants to set up a Yahoo account. It is unnecessary.
    What feature did you find the most appealing in the article by PC Magazine?
    I love how it said it could help small business by gaining followers and advertising to them.
    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    Less advertising and more interesting content!
    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
    No because I feel like people do not use it anymore.

    Like

    1. I imagine it’s hard to promote interesting content, but I feel like you have to in order to be successful. It was interesting to see you touch on that a little.

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      1. I agree that it’s difficult to promote content on Flickr, mainly because it’s a photo storage service at its core. If there were more social elements, maybe it could be better. Maybe is the keyword, though.

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  11. Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
    I have never used the site.
    Do you think that having to set up a Yahoo account dissuades potential users?
    Oh yeah! I hate having to sign up for stuff I am never going to use again.
    What feature did you find the most appealing in the article by PC Magazine?
    The ability to store a terabyte! That’s so many pictures!
    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    I would add more editing capabilities. That way people would use the sight as an alternative to photoshop.
    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not?
    No. I only think I would use it if my company was related to photography. The market is just too small.

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  12. 1.no, I just don’t get into the social media aspect of things. Although I am realizing that more things I use are.
    2.yes I do think that. I think if it was combined with something more along the lines of google it would do a lot better than most
    3. I really liked the set up it was set up very nicely and it was easy enough to negative
    4.i think I agree with mostly everyone with the removal of ads will be an amazing if they were gone.
    5. I don’t think I would. I think there are more known social media cites.

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  13. Have you ever used Flickr? [If yes, what for and how often? If no, why not?] I haven’t, but my dad is a freelance photographer and often links his other social media accounts to his Flickr.
    Do you think that having to set up a Yahoo account dissuades potential users? Yes, because not all Flickr users want to go through the process of signing up for a Yahoo account as well.
    What feature did you find the most appealing in the article by PC Magazine? The terabyte of storage, as my laptop keeps giving me notifications that I’m running out of storage.
    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site? I would try to do away with the Yahoo account requirement and downplay the ads.
    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not? Probably not, because I feel that I could be more effective in focusing on other, more popular platforms.

    Like

  14. Have you ever used Flickr? [If yes, what for and how often? If no, why not?]
    I did maybe one time, but I honestly can’t remember because it was a loooong time ago.
    Do you think that having to set up a Yahoo account dissuades potential users?
    Yes, mainly because Yahoo is frankly unpopular nowadays.
    What feature did you find the most appealing in the article by PC Magazine?
    The terabyte of storage was best because I know we all take a lot of photos, which would help keep some space on our phones!
    If you were in charge of Flickr, what feature would you add/subtract to draw more users to the site?
    Probably not force people into using a Yahoo account. Use your own email or social media platform to sign in and be done with it!
    If you were in charge of a small business social media campaign, would you choose Flickr as a platform? Why or why not? Not really because it isn’t widely popular. I would, however, use it for photo storage for businesses!

    Like

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