More than 400 million photos and messages are being sent each day through an app called Snapchat. These photos can be viewed for up to 10 seconds (the sender has the choice) and then they vanish. Because these images self-destruct, Snapchat is being embraced as an antidote to a world where nearly every feeling, celebration and life moment is captured to be shared, logged, liked, commented on, stored, searched and sold. For those people who don’t want to have to worry about unflattering photos being plastered on the Internet forever, the apps appeal seems obvious…..until theres a screenshot.
Snapchat allows users to screenshot photos and messages they receive. So although you may think your photo vanishes, it may never truly be gone. Each time your photo or message gets screenshotted, you receive a notification letting you know…but at that point there’s not much you can do about it. Many young people seem to be growing tired of “polished” Facebook profiles filled with advertisements studies show. Also, active social media users are becoming more aware of the permanence of content share via The Internet and its repercussions in life, therefore they switch to a more private and less permanent outlet, Snapchat.
The Snapchat service started two years ago but has rapidly grown and gained a reputation for an easy way for people to send naughty pictures. Evan Spigel, the creator, says “You can’t build a service off of sexting”, disagreeing with many of the critques from parents he has seen. Since the overwhelming majority of Snapchat’s users are age 13 to 25, the application has provoked concerns from parents. The company acknowledges that the service can be misused, but does not dwell on it. “We are not advertising ourselves as a secure platform,” Mr. Spiegel said. “It’s a communication platform. It’s not our job to police the world or Snapchat of jerks.”
Scott D. Cook, the founder of Intuit and a prominent entrepreneur and investor, has taken the Snapchat founders under his wing, and the start-up recently raised $13.5 million in venture financing, led by Benchmark Capital, which values the company at $60 million to $70 million even without an established revenue stream. Snapchat has become one of the hottest means of social media and it is still continuing to grow!
- Do you use a Snapchat?
- If so, how often do you snap?
- Do you prefer for the best friends list to be visable to all?
- Do you think parents should be concerned with children using Snapchat?
- What do you like and dislike most about Snapchat?